Hello to the real ones! If you’re signed up to this newsletter it means you’re in the INNER ONION, thank you for being so keen to hear about all my silly antics.
Today I’m letting you in on a little secret, my silliest project to date…
I’ve been looking at ways to fund my podcast, No Books on a Dead Planet (where we read climate books so you don’t have to) - corporate sponsorship is not my fave, as you might know.
I’m also a big fan of helping people refresh their wardrobes, customise what they have and get motivated to act on what they believe.
SO…
Together with Sophie (of Gung Ho fame) I’ve created POSITIVE PANIC PATCHES - scout-style snazzy iron-on badges with optional climate dares attached.
Wear them just because they look jazzy, or set yourself your own customised climate challenge - because, if you’re anything like me, you’ll do anything for a little prize.
Want to meet them?
Book patch
Optional challenge to accompany this badge: Finally get around to reading ‘the’ climate book. Maybe it’s the first climate book you’ve ever dared to open, or perhaps it’s ‘that’ climate book… you know, the one you’ve been putting off for ages. That one you know will change you. It’s time.
Plate patch
Optional challenge to accompany this badge: switch up one thing in your food routine. Maybe you swap your milk of choice, walk to the supermarket, reduce how much food you buy in plastic or simply (as Jonathan Safran Foer suggests) pledge to eat vegan for breakfast. Pass the jam!
Stamp patch
Optional challenge to accompany this badge: either write your first letter (or email) of positive panic to a leader in your life, or make letter-writing a habit. Once a month? Once a week? Keep at it with one clear ask to one person, or switch it up: your MP, your employer, your pension provider, your local council, your supermarket… there’s no limit to who you can bother!
Purse patch
Optional challenge to accompany this badge: set a perimeter that will redirect your money into hands you trust. Whether that’s switching your bank, your pension provider or buying your Christmas pressies from local business, this is your sign to re-examine what’s possible for your wallet and make it work.
Phone patch
Optional challenge to accompany this badge: Planet-related panic should be a team sport but it’s normal for our usual go-to loved ones not to ‘get it’. This is your sign to find a ‘positive panic buddy’; a tag-team of two or more that promise to be at the end of a text should the doom hit the fan - and to be your cheerleaders in turning that panic into positive plans.
Or if you’re feeling ambitious, nab the whole set!
To make sure I only make what’s needed, I’m putting patches up for pre-order - and for the FIRST WEEK all patches will be 15% off with the code FROGSNOGOUT.
I’ll be sharing more about them on their very own instagram soon so head over there to be the first to be in on the secret and see them in action!
Can’t wait to see all the creative things you do with them, and thanks for your support - whether that’s nabbing a patch, sharing on social or simply just opening this email <3
Love and gumption,
Leena x
P.S. Unfortunately due to some Brexit-related red tape, we can’t offer shipping to the EU right now. It’s something we’re working on and I’m determined to find a solution, so watch this space.